• Privacy protections: All cookies should have an accurate compact privacy policy. The compact privacy policy is based upon a technical standard called the Platform for Privacy Preferences (P3P) which correlates the visiting website (or cookie-owner) privacy policy with a user-controlled browser privacy setting. All SiteClarity clients have the ability to manage these compact privacy policies to accurately reflect their collection and uses of information through their websites. For more information on compact privacy policies/P3P, please click here.



• Client transparency: SiteClarity client cookies are always sent through their own domain name, meaning that they are typically treated as a 'first party' cookie. However, clients who operate multiple domain names within the same corporate family may utilize multiple cookies on a given website which may be treated as a 'third party' cookie.
• For example, this website's cookie is sent from the SiteClarity.com domain name. Even though the website is owned by CheetahMail, a CheetahMail.com domain name cookie set on this website would be treated as a 'third party' cookie.



• User choice: SiteClarity clients have the option to utilize a self-service link from an online privacy policy or homepage to opt-out of being tracked through the use of cookies. Cookies are also easily managed through any browser-controlled privacy setting.



• Appropriate disclosures: SiteClarity clients should adequately disclose their uses of cookies and page tags in their website privacy policy. Disclosures should explain whether or not cookies and page tags are correlated with personally identifiable information.



• Secure data collection: SiteClarity clients should only collect identifiable user information and their respective use of page tags for website visitor behavior on those pages through a secure web interface. In the event that SiteClarity collects information through a secure web page, we purchase and utilize encryption certificates purchased from Verisign and other trusted sources to ensure safe collection of data from these secure pages.

SiteClarity also offers these key characteristics of our uses of cookies and page tags across client applications:

• SiteClarity does not use our own domain name for client cookies and thus has no ability to track individual website visitors across different client domains.



• SiteClarity does not correlate any website activity across different client websites. In the event that SiteClarity chooses to aggregate anonymous website information for benchmarking or trend analysis purposes, we will receive the express permission of clients prior to any such activity.

Monitoring user cookie sweeping and cookie blocking SiteClarity actively monitors cookie sweeping and cookie blocking to provide a confidence rating on the reported information. For example, SiteClarity will examine multi-step processes to confirm that a user is navigating logically (i.e. making sure a user goes through each step before completing a process). This statistic provides useful insight into potential cookie blocking.