In order for organizations to improve the performance of their web sites, it is crucial that they have the information necessary to take action. SiteClarity is the only solution to provide the world's leading organizations with pre-determined and fully customizable reports. This flexibility empowers companies with actionable business analytics to define strategic objectives and improve customer loyalty.

Marketing - Centralize your online marketing initiatives into a comprehensive view of inbound traffic.

• Search - SiteClarity's search marketing reports pinpoint top grossing keywords and highlight potential click fraud activity.
• Email - Combine email open and click data with web site activity for a complete view of a visitor's click stream.
• Affiliate & Other Campaign - SiteClarity's flexible data capture and report architecture allows detailed campaign analysis for any initiative without time-consuming set-up processes.

Site Optimization - Enhance the visitor experience and increase conversion by optimizing underperforming content areas.

• Path Analysis - SiteClarity's Scenario Analysis, Path Finder, and Active View tools show step-by-step visitor behavior in an easy-to-use format.
• A/B Testing - Conduct side-by-side comparison tests or time-series analyses to improve navigation and increase ROI.
• Funnel Reporting - Measure drop-off within checkout, registration or other submission processes to identify and correct usability problems.

Lifetime Valuation - Increase the present-value of each customer by targeting key customer groups and building brand loyalty.

• Retention - Improve return visit rates, duration between visits, and frequency of visits to reduce marketing costs and expand your existing customer base.
• Segmentation - Group visitors into distinct segments to better evaluate how individual audiences interact with your website.
• Integration - Export online buying and browsing behavior to a multi-channel database for comprehensive analyses of your customers.